G2 - WORKPLACE
The overall objective of CLIF Bar & Company emerging to the Miami scene is to create a catalyst for the apparent marginal gap in their existing clientele base. To propagate innovation and a fresh approach to marketing strategies with the use of social media facets and community outreach programs, CLIF Bar will #FeedYourAdventure here in South Florida.
WORKPLACE DESIGN
CLIFÂ Bar Meets Miami
Design Guidelines:
Reinforce the brands proficiency in organic ingredients with the use of expressive textures for material application.
Incorporate a fitness center that will act as a social collision zone.
Create a series of rhythm and movement throughout the space to emphasize the path.
Integrate technology to reinvent the voice of the brand to have a stronger social media presence.